WHY WE STARTED
ELMNT wasn't built in a boardroom.
It was built around a family that has always loved pushing the boundaries of what's possible.
Growing up, Milly watched her parents take on challenges that most people would never even consider. From standing on the sidelines watching her dad complete countless Ironman triathlons to following her mum around as she ran hundreds of kilometers at a time, they were constantly chasing new adventures and testing their limits.
Running wasn't just something they did.
It was part of who they were.
Weekends were spent at races, on trails, supporting one another and surrounded by a community of people who shared the same passion for movement and the outdoors.
Being immersed in that world from a young age shaped how Milly saw running. It wasn't about finish times or medals. It was about the people you met, the stories you shared and the confidence that comes from doing hard things.
As she got older, that passion grew into a vision.
Not to create another running brand, but to build a community that captured everything she loved about the sport.
A community built around connection, adventure and showing up for yourself.
That's where ELMNT began.
Today, Milly leads the brand with the same values she grew up around. Every product, every event and every decision is guided by a simple belief:
The best part of running has always been the people.
She believes good gear is simply a way of bringing them together.
BEST SELLERS
HATS
SOCKS
BUFFS
BUNDLES
NEW ARRIVALS
WHO IS MILLY
Milly along with her father is the founder of ELMNT CO and the driving force behind the brand. Based in the Lower Blue Mountains, she created ELMNT to deliver premium running essentials built for comfort, performance, and everyday adventure. More than designing products, she's passionate about supporting local events, connecting with runners, and building a community where everyone feels welcome. Whether you are training for your first 5K or next ultra this community is for you.
OUR COMMUNITY
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Bundle & SaveCALI BUNDLE
Regular price $55.98 AUDRegular priceUnit price per$69.98 AUDSale price $55.98 AUDBundle & Save -
Bundle & SaveONYX BUNDLE
Regular price $55.98 AUDRegular priceUnit price per$69.98 AUDSale price $55.98 AUDBundle & Save -
Bundle & SaveRACE READY SOCKS - 3 PACK
Regular price $50.97 AUDRegular priceUnit price per$59.97 AUDSale price $50.97 AUDBundle & Save -
MIAMI SOCK
Regular price From $19.99 AUDRegular priceUnit price per$19.99 AUDSale price From $19.99 AUD -
BONDI SOCK
Regular price From $19.99 AUDRegular priceUnit price per$19.99 AUDSale price From $19.99 AUD
